JOONGHO CHOI INC

Joongho Choi / 1982 Korea

Pantech SKY/ Design Division, Domestic Design Team, Designer
Idealgraphy Design Studio / Creative Director

Joongho Choi, the director of iDealgraphy, has been working on his designs throughout mobile devise,
IT, electronics, furnitures and lightings. As a director of design group ‘iDealgraphy’, he is searching
for more experimental and active solutions to apply his and team’s design works.
Challenges and experiments of young designers and numbers of collaborations with domestic and
global businesses are ongoing with him and his teammates.

Now

PANTECH SKY / Design Division, Domestic Design Team, Designer
iDEALGRAPHY Design Studio / Creative Director

Brands

2011 Drive N Talk - BHF 1800 Design
2011 Pantech SKY - Vega Racer Smart Phone Design
2010 JABRA - JABRA 2011collection Product Design
2010 BACHAI - Waste Basket Design
2010 Pantech SKY - 2011 Mobile Design
2010 Cross - Car Smart Key Design
2009 SK TELECOM - Smart Media USB Design
2009 NEFS Kitchen - Kitchen Product Design
2009 Pantech SKY - Concept Mobile Design

Experience

05.2010 Selected for Turning Design Ideas into Product - Korea Design Foundation
09.2009 Nefs Junior Designer's Fourm 3
09.2009 iDEALGRAPHY Get from Support of Korea Design Foundation
09.2008 iDEALGRAPHY Found a Design Project Group
2007-2008 Pantech SKY Designers Community 5th

Award

2009 Nefs Junior Fourm - Gold Prize
2008 LG XCANVAS Idea Award - Gold Prize
2008 Seoul Design Olympiad Competition
2008 LG Care design Festival
2008 IF Concept Award
2008 Able Forum Universial design competition
2008 KIDP Korea Design Exhibition
2007 VOV make-up Design Festival - Silver prize
2007 Samsung YEPP mp3 competition - Silver prize
2007 KOISC Korea Eyewear Design Competition
2007 DCUBE-city Competition
2007 KIDP Korea Design Exhibition

Exhibition

10.2011 Cheongju International Craft Biennale - Cheongju Arts Center. Cheongju
01.2011 BMM Exhibition - BMM
12.2010 Seoul Design Festival - Coex Seoul
11.2010 16 Korean Young Designers - Masion
09.2010 Korea Design Week - Coex. Seoul
12.2009 Seoul Design Festival - Coex. Seoul
11.2009 Nefs 1000 Ornaments - Nefs Gallery. Seoul
10.2009 Cheongju International Craft Biennale - Cheongju Arts Center. Cheongju
10.2009 Seoul Design Olympic - Olympic Stadium. Seoul
09.2009 KT&G Putting on Gray Clothes - Sangsangmadang
09.2009 MIZY Fast Food Generation Project - Seoul Design Cluster. Seoul
04.2009 CASA Living Design Walk - On Friday. Seoul
03.2009 Living Design Fair - Coex. Seoul
12.2008 Seoul Design Festival - Coex. Seoul

Blindsound Media Hub in Seoul, Korea

10.2010 DP-9 Floor & Wall Fair
05.2010 DP-9 Light Fair
12.2009 Designers Party 2009 Award
10.2009 DP-9 Floor & Wall Fair
05.2009 DP-9 Living Goods
03.2009 DP-9 Furniture Fair
02.2009 iDEALGRAPHY Exhibition
12.2008 Designers Party 2008 Award
10.2008 Product Fair
10.2008 iDEALGRAPHY Exhibition

Lecture

2009 MIZY Glober Leadership Traning Program Workshop Lecture
2008 iDEALGRAPHY Junior 1step Lecture
2009 iDEALGRAPHY Junior 2step Lecture