SKY Joongho Choi who is a product designer and Idealgraphy design studio's leader got started working for 'SKY domestic design team' of a manufacturing company 'PANTECH'.'PANTECH Group', which has been growing continuously and solidly for 20 years in the mobile device market, has been strengthening the position within overseas market and domestic market. 'PANTECH Group' is the grobal enterprise and is also known as the 'SKY' brand in domestic market.

JABRA 2011 new models of hands-free wire/wireless headsets from Denmark brand Jabra, were designed by Joongho Choi and these products have been introduced at the official resellers and over 80,000 retails throughout 70 countries worldwide.

JOYANG SOFA Korean sofa maker Joyang Sofa has collaborated with Joongho Choi. They started with the armchair that expresses the beauty of curves of female and their partnership is on progress continuously.

Dream Kitchen Nefs Kitchenware company Nefs held ‘Kitchen Design Prosumer Project’. Accomplishing various missions with designers from Nefs and designing our future-kitchen for five months were the main part of the event. Only five interviewees were able to take part in the event and I was one of them so I could make progress of this project with Nefs’ designers. The main idea was ‘emotional design’, which can be translated to studying and analyzing the conditions that satisfying five senses of human being to lead them feel satisfaction both mentally and physically, and user’s emotional reactions to the artistic modeling were requested as well.

Enustech Joongho Choi have collaborated various hands-free wire/wireless headsets for cell phones with Enustech who conquered North America Bluetooth market based on their mobile communication technology. These Hands-free headsets and smart remote controllers have been introduced at their official resellers and over 80,000 retails throughout 70 countries worldwide under the Denmark brand Jabra.

Right Brain Joongho Choi have contributed to the partnership program with the internet business solution provider Right Brain, and have taken part in the smart media service USB project which was a new challenge of SK telecom. Smart USB is the convenient external flash memory drive which contains downloaded programs of user’s need and runs the program in any computer. Joongho Choi designed the exterior of the USB and Right Brain programmed its software.

BMM(Boutique Monaco Museum) Joongho Choi was selected by SHOP BMM 's first season member. SHOP BMM is Korean select shop about furniture, fashion, product like MOMA. You can meet designer's product in this space. They are located in Seocho-gu, Seoul, Korea. If you visit this space, you can see my furniture design.

KT&G Sangsang Madang Several products designed by Joongho Choi have been displayed at the design shop of Sang Sang Madang, on-offline cultural platform for the art production and consume transaction. Also, the independent brand shop for iDEALGRAPHY design studio have been set, and it will gradually communicate with people.

CASA Online Shop CASA online store(www.casa.co.kr) set up an independent brand shop for 'iDEALGRAPHY design studio'.you can meet 'Chorong by Joongho Choi' and 'Invader by Daun Lee' at CASA brand shopat the moment, and 'iDEALGRAPHY' plans to make the category more gradually such as furniture, living goods, fashion, etc apart from lighting.

Designers Party Designer’s Party which is being run under the responsibility of ‘introducing Korean design and designers’ by young Korean designers. Joongho Choi have been rushing towards to its destination as a member of the party. Joongho Choi have contributed DP9 project, 9 different lighting and furniture projects through this year, and the promotion of Korean design, designers and several more.