Jabra + Joongho Design Worldwide / Brand
2010
Brand / Jabra
Client / Enustech
Jabra Product - 2011
Jabra is one of the world leading mobile headset manufacturers with cutting edge bluetooth technology.
Jabra, ENUSTECH, wireless communication technology business, and Joongho Design has worked out a collaboration for the new products
line for 2011 and these products will be out of vail early 2011 throughout Europe and North America
www.jabra.com
www.enus.co.kr
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Magic Fedora Lamp / Concept Shot
2010.5
Model / Choi NA
Photograph by Joongho Choi
Fedora Lamp Scene.1 - Model. Choi NA
Fedora Lamp Scene.2 - Model. Choi NA
Fedora Lamp Scene.3 - Model. Choi NA
Fedora Lamp - Magic Fedora Series
Fedora Tissue Case - Magic Fedora Series
Designer Joongho choi took the picture of the concept scenario of 'Magic fedora Lamp' with Choi na who has been a reporter and VJ domestically
and also has held the second rank of 2009 Miss Asia . This product, which he directed funny scenes such as practicing magic as a magician and
making it stand by itself, has been being currently sold through various shops such as SANGSANG-MADANG, CASA, etc, and introduced by
several media.
Designer.Joongho Choi & Model. Choi. NA
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Selected for Turning Design Ideas into Product / Potplate
2010.5
Organazation / Seoul Design Foundation
Collaboration with Hyunsoo Choi
Potplate - Selected for Turning Design Ideas into Product
'Potplate' by designer Joongho Choi and Hyunsoo Choi who is idealgraphy design studio designer has been selected for 'Turing Design Ideas
into Products' supporting actual realization of original ideas into design products to enhance global competitiveness of outstanding designers
and design professional design companies. This practical design which users can detach and use the pot-stand and substitute the pot-lid for
4 pieces of dish is expected to enhance the quality of product by Consulting one to one for customized support from global design experts.
*This design gets supported by the government of Korea
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Designers Party / Vase Lab Series, Flying Lamp
2010.5.10 - 5.15
Vase Lab Series with iDEALGRAPHY / Flying Lamp
Gallery BMH(Blindsound Media Hub)
Vase Lab Series - Gallery BMH
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Vase Lab Series - Gallery BMH
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Flying Lamp - Gallery BMH
Designers Party - Gallery BMH
Industrial designer Joongho choi participated in 'Designers Party Lighting Fair' which was held on 10th, May 2010.
Joongho choi released new pieces including personal work 'Flying Lamp' and 'Vase lab Series' which he collaborated with idealgraphy designer
Donghyun Kim and Eunsang Hwang through this exhibition which young emerging designers who display their ability has participated in.
www.designers party.com
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Mad for Galic / Wine Label
2010.3
Proposal / Mad for Galic Restaurant
Collaboration with Mikyoung Kwon
Mad for Galic - Type A
Mad for Galic - Type B
Mad for Galic - Label
Joongho Choi, industrial designer, suggested to 'Mad for Garlic' which is the first wine & garlic restaurant the wine label design with Mikyung
Kwon, Idealgraphy designer. They expressed the brand image of 'Mad for Garlic' by visualizing the shape of a glass of wine and the icon 'garlic'
of the brand. The label is printed on gold leaf which emphasizes exclusivity and applied cream color according as the scent of vanilla. They also
stereoscopically expressed the graphic pattern which is treated by line-pressing simultaneously with printing.
Mad for Galic - Galic+Wine Glass
www.madforgarlic.com
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Riddle / Furniture - Storage
2010.3
Material / Wood Steel(Proto Type)
Proposal / Personal Work
Riddle - Composition 01
What do you expect when you open the drawer?
There are inborn feelings in humans that we want to know whatever.
Riddle - Composition 02
This storage makes users feel strong urge to open it by spreading slightly. Users can use the gap between the container and the frame as the
handle. The drawer is diversified as making colors different between inside and outside.
Riddle - Special Edition
Sensibilities, such as love, luck, star and etc., are turned into icons and shown on the front side
of the storage. These shown icons have same colors and materials as the inside of the storage.
Showing a part of the inside, they arouse the curiosity.
Riddle Special Edition - Emotional Icon
Riddle - Special Edition
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Pebble / Car Security System for Cross Electronics
2010.2
Client / Cross Electronics
Collaboration with Hyunsoo Choi
Pebble - Composition01
'Pebble' replaced existing function that fulfilled locking system for a car by putting the button by the easier behaviors.
Many behaviors such as drawing an arc using the hands or stepping on something make some good function and additional unexpected effect
by being applied to the products. 'Pebble' was constructed on up-down sliding system. You can push up on the upper part to unlock, and push
down on it to lock. The shape and using figure are more stylish than existing products by the sliding system.
Pebble - Composition02
Pebble - Composition03
Pebble - Unlock / Trunk / Remote Starting / lock
Pebble - Essential function
1.unlock command transmission by slider movement to the front
2.slider movement to the rear & door-lock clear sign for UNLOCK command reinput
3.unlock
4.lock command transmission by slider movement to the rear
5.slider movement to the front & door-lock sign for LOCK command reinput
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PANTECH SKY / Design Division, Domestic Design Team, Designer
2010.1
PANTECH Group - SKY Mobile
Design Division, Domestic Design Team, Designer
Joongho who is a product designer and Idealgraphy design studio's leader got started working for
'SKY domestic design team' of a manufacturing company 'PANTECH'.
'PANTECH Group', which has been growing continuously and solidly for 20 years in the mobile device market,
has been strengthening the position within overseas market and domestic market.
'PANTECH Group' is the grobal enterprise and is also known as the 'SKY' brand in domestic market.
www.pantech.com / www.isky.co.kr
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Joyang Sofa Designer's Edition / Mi-Ryeo
2010.1
Joyang Sofa(Korean Furniture Shop)
Joyang Sofa webpage-Designer's Edition
Joyang Sofa webpage-Designer's Edition
Joyang Sofa webpage-Designer's Edition
‘Mi-Ryeo’, designed by Joongho-Choi, has been updated to the designer’s edition in Joyang Sofa webpage. It is a collaborated work with
Joyang Sofa on last December, 2009, and it was first presented on Seoul Design Festival. ‘Mi-Ryeo’ is an armchair which emphasizes on
beautiful curves of female.