SK Telecom Smart Media USB Design / USB Design

2009.7 - 8
Smart Media USB Design
Client by SK Telecom / Righr Brain

Nuvv 8GB - Final Select

I got involved in USB design of Smart Media Service, which is the new business model from SK Telecom, with Lightbrain, internet business
company. During those two months of this project, the progress had been made from sketches to mock-up, and then two prototypes were
chosen and built as mock-up model. The images which the client hoped to emphasize were luxurious, not too small-sized and unique-shaped
distinctively different from the past. As a result of emphasizing luxurious images by using its own slide structure, NUVV twistdiamond was
selected as a final concept.

1.Nuvv 8GB - Final Select

NUVV Diamond was designed from the unique shape of diamonds and it is a high-cost and Smart Media USB product as it is distinctively
systemic-programmed. NUVV Diamond offers several different looks depends on the angle of view such as the real diamond does.
Moreover, Twisted-shape at the front side gives nice grips and it eliminates boredom and provides interesting moments.

The source of the front side is decayed metal so that it gives different impression from overall touch.
Also, every piece is separated so we possibly presume many variations.

2.Plus Minus

These days, USB has become an accessory product and it is easily transformed into the product for a couple.
Plus Minus is a USB product for a couple and it is designed by modeling symbols of male and female.
It is packaged as one for male and the other for female and it can be combined through to the symbols at the front of the product.
Plus Minus has interesting concept as it is to promise mutual relationship and to prove their devotion.

3.Pixel Rainbow

In digital imaging, a pixel is the smallest item of information in an image.
The more the pixels are, the clearer and more precise information can be converted so I wanted to visualize the structure of digital imaging.
Pixel rainbow is a complex of pixels and it is modeled to show the flows of information from USB to computer.