GWELL HOMES


Title: Gwell Homes

Usage:Social Residence

Client : Shinyoung

Design:Joongho Choi / Joongho Choi studio

Project Leader:Song Aram, Jaeyoung Kim
Project Member : Shin Junho (Room), Eunchan Kim (Signage), Dohoon Lee (Brand Application), Songhwa Park (Lounge)

Location:26, Gosanja -ro 14gil, Seongdong-gu, Seoul, Republic of Korea

Construction: Eunmin
Photography : Nodlab (Woonkyoung Kim)
Completion:11, 2020


www.g-wellhomes.com


G-Well Homes Wangsimni by Shin-Young is a co-living residence for the emerging generation in urban Seoul.


Joongho Choi Studio was approached by Shin-Young to set the design strategy for G-well Homes.
The final result includes designing the common areas, various types of rooms, and building visual identity.


G-Well Homes Wangsimni was designed to contain the necessary service for the residents and provide shared spaces to form a sense of community.
The concept evolved from two questions; how do we make a rental space feel more personal and how do we make a compact space to feel more generous?


EXTERIOR

GRAFFITI ART BY XEVA ( YOOSEUNG BAIK )
https://xevasb.com


1F LOBBY


2F COMMUNITY LOUNGE

SCAFFOLDING STRUCTURE DESIGN 

AUDITORIUM STAIRCASE

ILLUSTRATION BY SONGHWA PARK / JOONGHO CHOI STUDIO


HALLWAY



Public Space:

The lobby and the social lounge on the 2nd floor, are the two main shared spaces for the residents.
The two spaces can be utilized either privately or with a group of people.
We created a unique atmosphere to G-Well merging outdoors and indoors, to bring people together and to connect work, fun, and culture


Lobby:

Residential buildings in South Korea often lack the lobby space which makes it feel less like a home.
The entrance was designed to greet people, to let them feel welcomed at all times.

 

Social Lounge: 

The social lounge was developed in the concept of a large living room shared among residents, to extend their living space from just a single room.
The lounge comprises diverse zones where it is shared with a group of people or used individually.
There are multiple zones including the study room, shared kitchen, sunbed zone, game zone, work out room, and auditorium.
These zones exist in an open plan without being disconnected, to encourage different interaction there may be.
This idea is often found on the streets, a place which does not belong to anyone yet shared by everyone.
We have introduced the lively colors, structures, and elements of a street to the interior, like using the scaffold structures as wall panels to create circulation paths or the signage system that took a cue from public signs, inspired by its utilitarianism and functionality. The ambiance from the surroundings was brought inside to create a fun space that anyone can relate to.


3F-15F LARGE TYPE ROOM


3F-15F MEDIUM TYPE ROOM


3F-15F STANDARD TYPE ROOM


Residential Space: 

The residential space is designed for single or two-person households as a response to the current generation’s different needs.
We focused on individualism and expandability, space where people can freely express themselves and change-up space according to their varying tastes and lifestyle.

Even though it is a rental apartment, space was designed to feel like one’s own home, not a temporary stay.
Material choices and built-in furniture were designed quite differently from conventional rental apartments.
For instance, ceilings are partially exposed to increase the height of the room, and some of the walls are left unfinished to give contrast in texture.
Instead of full height built-in wardrobes, we lowered them and added pipe hangers along the walls to open up space.
In this way, residents can style their place by hanging items of their interest without having to drill in a screw on the wall.


LOCATION:26, Gosanja -ro 14gil, Seongdong-gu, Seoul

Model : Hogi, Moody, Tiago de Sousa





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