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THE FOREST

Project / Glass Film Installation
Client / 3M
Completion of Project / 2017
Collaborated with Seungyoub Oh ( 3M Designer )

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JOONGHO CHOI STUDIO introduced an installation of 2017 new products, 3M™ FASARA™ Glass Films.
The new 3M™ FASARA™ 2017 Glass Films allow you to stylishly tailor the amount of privacy space possesses with strong functionality, its own sensitivities, and refined patterns in detail. 
Our studio suggested new possibilities of the Glass Films, whose motive derives from “A Forest”. 

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The new 3M™ FASARA™ 2017 Glass Films have 31 collections with different patterns.

 


 

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By overlapping each film, we have created new patterns with a distinctive sense of depth and perspective. 
As we experienced it features a variety of patterns with multiple levels of light transmission and from shadows, we had a deep feeling for beauty in its own uniqueness. 

 


 

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Those effects we have experienced reminded us of “A Forest”.

 


 

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A forest creates splendid patterns as trees and leaves are naturally overlapped.
It creates beautiful effects with natural light and shadows through trees and leaves.  
Those features are the main concept that we would like to present in this project.

 


 

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The work in progress to add to an impression the features that a forest has. 

 


 

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The final installation work site of the 3M™ FASARA™ Glass Films in Horim Art Center, Seoul.

 


 

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Designer Joongho Choi introduces the concept of the installation work to the audiences in Horim Art Center, Seoul.