BELT DRIVE PENDANT LAMP


Title : Belt Drive
Category : Pendant Lamp
Design : Joongho Choi Studio
Manufacturer : Joonho Choi Studio
Photography : Nod Lab
Completion : 2018


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The belt drive series combines the characteristics and behavior of the belt used in fashion,
and is characterized by the ability to adjust various angles to suit the user's application.
We wanted to create the structure of the lighting and the uniqueness of the combination through the combination of the different functional parts
and different material combinations including the structure of the belt.
The combination of the image and structural form of the belt, which is often used in street fashion,
was inspired by a street fashion pictorial that utilizes the contrast of colorful fashion on an industrial looking background.




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We created ambient mood light by extending the distance between wide circular reflector and light source, and the tilt can set though the adjustment of belt.


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Belt Drive Installed in social apartment membership lounge T’able.





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The development process image of the mechanism and structure of Belt Drive.



CONTACT

32, Eonju-ro 126-gil, Gangnam-gu, Seoul, Republic of Korea

Info@joonghochoi.com

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