Project / Seventy Studio Retail Shop
Client / Seventy Studio
Completion of Project / 2017
Indoor Gardening : Style Jieum
Construction / Wycoff
Photo / Nodlab
Design Team / Joongho Choi, Junyong Kim
SEVENTY STUDIO is made with a motif of 70 ° C which is the optimal temperature in denim washing process,
is a denim brand created by four creators who are engaged in creative activities of various fields.
Their brand philosophy is to try to produce functional pants based on reality and products that can be long-lasting and comfortable.
Designer JoongHo Choi is a Creative Director of Seventh Studio Project, who takes on the role of one of the four creators in the brand identity and space design.
The SEVENTY STUDIO, located in Haebangchon area in Seoul where small buildings are gathered.
The store visually looks small-scale from the outside view but has a structure that allows the entire space at a glance.
In consideration of this space’s structure, we have designed an atmosphere that can convey the image of the brand with various elements that make up the product and space.
The space’s atmosphere is focused on expressing natural and relaxed product displays and the brand’s distinct sensitivity to its entire atmosphere and personality of its brand.
It reflects the brand’s philosophy, which is natural and comfortable by nonchalantly putting the jeans on the ceiling and puts the lounge sofa and bench in front.
A common philosophy which the four founders believe in is that a studio (as a workplace) is the most important place that creativity is discovered and cultivated.
The space is also naturally composed of a small work space behind the partition with the jeans display.
It is the outside appearance of SEVENTY STUDIO located in Haebangchon in Seoul.
SEVENTY STUDIO is with the creative directors, a designer JoongHo Choi and IVY who performs various art activities in Korea as a singer and musical performer.
Ji-Hoo Kim and Seung-gyu Jeong have been doing denim designs for a long time and are in charge of the designing and manufacturing part of the brand.