SIMMONS PROJECT 01
Project / Bed
Client / Simmons
Completion of Project / 2016
Joongho Choi Studio and Simmons worked in partnership to bring a new bed that breaks away the existing Simmons' brand image.
Bent metal frames are structured to cross each other to support the back of the bed and firmly hold the mattress so it doesn't move around.
Consumers can mix and match the bed frame and mattress cover to personalize their own space to in their tastes.
The bed is the result of Joongho Choi Studio and Simmons' effort bring a beautiful yet simple bed frame.
A photo taken during the production of sample at Simmons Factory.
Images from Affordable Art Fair, held at DDP, Seoul.