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AIRY / 2018

Project / Airy Hair Drier
Client / Lotte Hi-Mart
Completion of Project / 2018

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The brand 'HIMADE' of Lotte Hi-Mart collaborated with Joongho Choi studio to launch AIRY hair dryer.
This product adopts a Sirocco fan with less noise even in strong winds. It features a storage and portability by applying a structure that rarely folds the steering wheel among the Sirocco type.
Hair dryer products have more time not to be used than when they are used, so we have been considering about designs that can harmonize in space such as bathrooms and dressing rooms.
We designed colour and surface finish which are not contrasted with each other, and used a soft and simple line. On the inlet side,
we used a pattern that can show intuitively the flow of air, expressing the beauty and space harmony as a beauty product.

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Designed by JOONGHOCHOI - Together with Hyunsoo Choi and Junho Shin

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The head of the ARM and the power set of the ARM has a rotating structure,
which provides the same usability regardless of where the user is in front of the countertop.
Also, as the head can be rotated, it can be placed on the counter top in any horizontal or vertical distinction.
A tray with adjustable height is provided for various situations using a water purifier on the countertop.

 

 

 
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The head of the ARM and the power set of the ARM has a rotating structure,
which provides the same usability regardless of where the user is in front of the countertop.

 
 
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Detail view.

 

 

 

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Color variation