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VEGA RACER / 2011

Project / Smart Phone
Client / Pantech SKY
Completion of Project / 2011

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Joongho Choi designed Vega Racer based on SKY's design philosophy that is to offer refined design, compact size and weight and maximization of mobility. 
Steamlined back cover which can be defined as a characteristic of SKY smart phone, was applied to provide best grip to its users. 
Also, dual battery case with the stylization of embossed skin is provided to give attractions on user customization. 

 

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Pantech SKY announces their new smart phone Vega Racer(Model No. IM-A7605/IM-A770K/IM-A780L), the fastest smart phone ever, 1.5 GHz Dual Core CPU from Qualcomm has been mounted on this phone.
Its nickname was determined as 'Vega Racer'. It contains the image of extract of speed from Pantech SKY's premium brand Vega series and also referes their will to be the 'Ferrari' in smart phone market.
The Best existing processor Qualcomm 1.5 GHz Dual Core has been mounted the first in the world and it improves its ability to over 60% and lowers 30% of power consumption. 
Moreover, Gingerbread, Google's latest Android 2.3 operation system has been optimized to provide emotional U.

 


 

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Battery Case Pattern - 3D DDP

 


 

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VEGA RACER introduction video, filmed on location in Seoul

 


 

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Vega Racer pink color version

 


 

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Vega Racer promotion show